Pinterest Tip One

People will love your Pin content if you know what you are really doing!

A Pin is an image or video that people add to Pinterest.   Men, women,Millennials etc will add Pins directly from their websites or apps using the Save button. Any Pin can be saved and all Pins link back to their sources, which is how you can get referral track.

They organize Pins by interest:

People organize Pins into different collections called boards and share their boards with others. The same Pin might be added to hundreds of boards across lots of interests or categories, making boards a great place to discover new stuff.

They use feeds to discover Pins:

People can follow all of someone’s boards or just the ones they like best. As they discover and follow more people and boards, their feed becomes more relevant and personal to their interests.

Let’s get started Now !

Step 1: Start with a great profile

Create a business account and confirm your website. This adds your logo to any Pin that came from your site, and lets you see what people are Pinning from your website. Pick a profile image that will help people recognize you (logos work great). Profile images look their best at 165 x 165 pixels. You should also write a profile description to introduce your brand and what inspires you.

Note: 

verified account has a clear profile image, a quick description and creative board names, helping people understand what their brand is all about.

Step 2: Create and organize boards

Create a range of boards that showcase your brand’s personality and taste, and make sure each board has enough Pins to make it feel substantial. Remember that people can choose which boards they want to follow, so not every board has to appeal to everyone.

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• Give your boards clear names so people can tell what’s on them, but don’t be afraid to get creative—just keep it to 20 characters or less so it doesn’t get cut off. Do not forget the description, which can inspire People to follow your boards and help you show up in searches.
• For each board, choose a compelling cover Pin that quickly gives people a sense for what’s on that board (often the one with the most saves works well).
• Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public.

Try putting your most relevant boards at the top. For example, these might be seasonal or your main Direct sales company product boards or boards with the most saves.

• Try saving a handful of Pins at once that together tell a story and capture the imagination. For example, a Pin of a patterned dress next to the place that inspired it is more compelling than just a product photo.

Step 3: Pin like a PRO

• Pin at least once a day so your followers get fresh content in their home feeds.
• Don’t just Pin your own stuff. You can tell a richer story by adding Pins from others. You could partner with bloggers and lifestyle websites to Pin their content. Your followers will appreciate the Pins, and bloggers will appreciate the referral track.
• Make sure your Pins link back to somewhere helpful, so that people can have a better experience and so that you can get more referral track to the right places.
• Once you’ve made it easy to Pin from your website, you might also want to create new Pins just to share on Pinterest.
• Just like with boards, thoughtful descriptions will make your Pins more inspiring and searchable.

• See how others do it
• Elle shares timeless content on their boards, which drives People back to Elle.com long after Pins were first added.
• Madewell shows items from their new collection next to the locations that inspired them.

Target partners with blogger and Pinner Joy Cho on their holiday and party boards.

Step 4: Engage with your favorite community, product or service !

A great way to get people to Pin your stuff is to be an active Pinner yourself. Follow other people’s boards and save, like and comment on Pins that inspire and relate to your business.

• Create group boards and invite people who love your brand to contribute.

• Make it easy for people to save your stuff  adding the Follow button to your website. Include a Pinterest link in emails and your social media posts to make sure people know you’re here, too.

Consider how your Pins will look in feeds, not just on boards, since most people will find them there.



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